Vielco

Proposed and developed a photographic visual direction for Vielco’s B2B website and product catalog, using AI-assisted image generation to create realistic, context-driven product imagery.

The process combined prompt engineering and photographic art direction, controlling lens characteristics, depth of field, lighting, perspective, and material rendering. Final images were retouched and adapted for desktop and mobile layouts, ensuring product fidelity, visual consistency, and effective composition across formats.